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Compilation of McLibel DVD


Film released: 2005

Directed by: Franny Armstrong, Ken Loach

Writer: Franny Armstrong

Film length: 85mins

Genre: Documentary

Tagline: “The postman and gardener who took on McDonald’s” (

Country of production: UK

Language: English

Production company: Spanner Films

Producer: Franny Armstrong

Executive Producer: Peter Armstrong

Starring: Helen Steel, David Morris, Eric Schlosser, Morgan Spurlock, Oliver Ford Davies and Geoffrey Giuliano

Nominated for British Independent Film Award: Best British Documentary

Received 100% positive rating on Rotten Tomatoes film review website

Available to watch free online on multiple video hosting websites

Link to video:




“the McLibel trial – the 1990 libel case brought against activists Helen Steel and David Morris by McDonald’s after the pair had distributed leaflets saying the fast-food restaurant encouraged litter and abused its workers” (Source: Sharp 2009)

“Documentary following the efforts of two ordinary people who took on the mighty McDonald’s.” (Source: Anon 2006a )

“Documentary on the Davids who stood up to a fast food Goliath.” (Source: Anon 2006c)

“”McLibel” documents Morris and Steel’s herculean struggle in much the same unassuming way that Morris, a former postal worker, and Steel, a former gardener, go about their business. Free of the fiery tempers and righteous zeal of many activists, Morris and Steel remain quietly impassioned and sympathetic throughout their legal battle. Britain’s strict libel laws made their fight especially daunting — Morris and Steel had no jury, were not provided with legal counsel and had to defend themselves.” (Source: McMurtrie 2005)

“the McLibel documentary reveals, McDonald’s did not pursue financial compensation.”  (Source: Anon 2004)

“A documentary showing the single father and part-time bar worker’s struggle with the multinational,” (Source: Ludlow 1999)

“Franny Armstrong, a Briton best known for McLibel, her documentary on a seven-year court battle between McDonald’s and two vegetarian anti-meat, anti-corporate campaigners.” (Source: Revkin 2009 link)

“”McLibel” — about the two hippies who were sued for telling lies about Macdonalds” (Source:  Richard… 2010)

“a film McLibel, telling the story of an English gardener and postman’s ten-year legal battle with McDonald’s when accused of libel against the firm” (Source: Anon 2010)

“Summary: The story of the postman and gardener who took on McDonald’s in the longest trial in English legal history and won.” (Source: Anon year unknown (b) link)

“A video-diary chronicle of the legal action fought between two dead-serious leftwing activists and fast-food behemoth McDonald’s over the contents of a single leaflet. The wider story is well-known – how the big-money types took advantage of UK libel laws and how, without legal aid, the campaigners had to defend themselves in court.” (Source: French 2006 link)

“Her [Armstrong’s] first documentary, McLibel, describes McDonald’s attempt to sue two penniless activists” (Source: Jönson 2009 link)

“ethical documentar[y] ” (Source: Spanier 2009 link)

“The David and Goliath story of the postman and gardener who took on McDonald’s in England’s longest-ever court case – an won” (Source: Anon year unknown (c) link)

“McLIBEL is the inside story of how a single father and a part-time bar worker took on the McDonald’s Corporation. Filmed over three years, the documentary follows Helen Steel and Dave Morris as they are transformed from anonymous campaigners against the fast food giant into unlikely global heroes. Struggling to defend themselves in the longest trial in English history, the pair face infiltration by spies, secret meetings with corporate executives, 40,000 pages of background reading and a visit from Ronald McDonald. Using interviews with witnesses and reconstructions of key moments in court, the film examines the main issues of the trial – nutrition, animals, advertising, employment, the environment – and the implications for freedom of speech.” (Source: Anon year unknown (a) link)

“Armstrong regards it as a film that is not just about the burger chain and its business practices. “Obviously it’s about multi- national corporations – do we want them to run the planet for their own profit? Do we want them to exploit everything in their path? Are these slave- labour wages? Do we want those jobs? Do we want this kind of nutrition and the advertising [that] exploits children?”” (Source: Maddox 1999 link)

“Franny Armstrong’s “McLibel: Two Worlds Collide” is a documentary about the longest trial in English history. It tells the story of Helen Steel and Dave Morris who were forced to defend themselves in a libel case brought by McDonald’s Restaurants for distributing leaflets critical of the company’s operations. The documentary was directed by Ken Loach and was re-enacted by some top British actors who donated their talents.” (Source: Eisenhuth 1999)

“Filmed over a period of 10 years, McLibel tracks English activists Helen Steel and Dave Morris as they battle libel charges that McDonald’s filed against them.” (Source: Thrupkaew 2005 link)

“a case of two British environmentalists who turned a libel suit McDonald’s launched against them into a global cyberplatform that put the ubiquitous food franchise on trial.” (Source: Klein 2000)


“I heard about the McLibel story and thought it was the most inspiring thing I had ever heard,” says Armstrong. “I had access to the equipment, so I thought I would make a film about it to help.” Worried by the threat of legal action, traditional channels would not back her, so Armstrong had to come up with cash herself, “through [her] rich boyfriend and credit cards”.  (Source: Sharp 2009)

“because I made my McLibel documentary independently, I was able to sell it wherever I wanted – and reached 22 million people.” (Source: Armstrong 2008)

“McLibel” is strengthened by dramatic re-enactments of court testimony as well as incisive interviews, notably with Eric Schlosser, author of “Fast Food Nation,” and a former Ronald McDonald actor who jokingly likens himself to “the guy in the Third Reich who was the propaganda minister.” (Source: John McMurtrie 2005)

“the film urged McDonald’s to become a more responsible corporate citizen and raised awareness of animal welfare and environmental issues that businesses should genuinely address.” (Source: Ludlow 1999)

“We call on those in the media to defend public rights and ensure documentaries such as McLibel are shown, whatever the litigious record of those scrutinised” (Source: Steel & Morris 1998)

“One of Armstrong´s means to make a change was by becoming a film-maker.” (Source: Jönson 2009 link)

“She [Armstrong] got into movie-making “by accident” after her documentarymaker father lent her a camera to shoot what eventually became the hit film McLibel.” (Source: Boycott 2009 link)

“The film-maker Franny Armstrong reckons she’s been thrown out of more McDonald’s stores than anyone else. The making of McLibel – Two Worlds Collide, a documentary about two English environmental campaigners who were sued by the burger chain, involved some covert filming in stores that invariably led to being shown the door.” (Source: Maddox 1999 link)

“27-year-old Armstrong’s persistence has turned McLibel into a kind of cult film – screening on video, local-access cable channels, the Net and occasionally cinemas through an international network of activists. On the day of the appeal against the verdict in January, her e-mail around the world resulted in McLibel screening simultaneously at 104 locations in 22 countries.” (Source: Maddox 1999 link)

“Armstrong, a first-time director, scored the rights to the story by default after several more experienced film-makers had bowed out because they couldn’t get backing. Both the BBC and Channel 4 declined to become involved – already familiar with McDonald’s ferocious propensity for litigation.” (Source: Hall 1999)

“Morris and Steel made themselves freely available – proud of their status as underdogs and eager to have their say. McDonald’s, on the other hand, ducked for cover, refusing to let its witnesses appear in the film” (Source: Hall 1999)

“Armstrong’s approach is fairly straightforward, dealing lucidly and succinctly with each of the seven counts listed in the offending pamphlet. You hear both sides of the argument, then the judge’s verdict. But, inevitably, the film is pitched in the defence’s favour” (Source: Hall 1999)

“Armstrong concentrates attention on the facts and issues of the case. Her presentation of the material is clear and lucid, methodically working through five major topics: nutrition, consumer deception, manipulation of children, employment conditions, and the treatment of the environment. Where any other documentary would have held viewers in suspense by mimicking the chronology of the case and leaving the judge’s verdict until the end, this one patiently explains all along the successes and failures of the activists’ efforts.” (Source: Martin 1999 link)

“The film covers a series of bizarre developments – the company employing private investigators to infiltrate the activists’ protest group, a former Ronald McDonald talking about how he couldn’t live with himself any more for manipulating children, McDonald’s executives offering a settlement in a secret recording . . .” (Source: Maddox 1999 link)


“McLibel is a feel good tale of two ordinary people who changed the world.” (Source: Hill year unknown link)

“Mark Kermode: It’s a terrific piece of work. It’s really interesting. It’s out very briefly in the cinema in this expanded form and then onto DVD and it’s really, really good. It’s a real David and Goliath struggle. And you end up when they’re waiting for the European Court ruling to come in, really edge of the seat stuff. It’s terrific.
Mark’s pal: Yes. Edge of the seat and European Court hasn’t normally gone together, but here it is for a first.” (Source: Kermode 2006 link)

“it really is far more interesting than any documentary about a legal case should be.” (Source: Anon 2005 link)

“a good tale of people standing up for what they believe to be right and true. also a nice show of how the legal system works.” (Source: NAME 2009, link)

“Everybody loves a good David & Goliath story, often doubly so when the story happens to be entirely factual and quite ironic. Original Score: 4/5” (Source: Weinburg 2005 link)

“they weren’t losers – sore or otherwise: That’s the point. They won – despite the odds. And when that is no longer the basis for an interesting film then we might as well all give up. Whether you agree with their politics or not, the stand they took, the obstacles they faced and the dirty tricks pulled by Maccas make this the perfect subject for a documentary.” (Source: roystonv 2006 link)

“Great story, slightly awkward film: While the story is terrific, the re-enactments, especially of the courtroom scenes are awkward, and the over simplistic idealism of some of the couples’ political theory (‘why can’t McDonalds simply give half of it’s profits to their workers’) can be a bit much to take. Still, it’s good to see something that makes you realize the little guy can win now and again.” (Source: runamokpods 2011 link)

“A true underdog story, McLibel succinctly documents the tale of David Morris and Helen Steel, two activist friends sued by McDonald’s over a pamphlet that put fast food in the firing line. … While this David and Goliath story has a happy ending, it’s also honest enough to count the personal costs that taking a stand can incur. … Lovin’ it…” (Source: Leyland 2006 link)

“Equally tenacious independent filmmaker Franny Armstrong (‘Drowned Out’) has been charting their progress for ten years and now, in her Supersize final cut, she tells the full story with gusto and wit. Add in courtroom reconstructions by Ken Loach and you’ve got a radical screen full that will satisfy both head and heart” (Source: Anon 2006b link)

“Fantastic” (Source: Bar 2010 link)

“Excellent” (Source: Aaangie 2009 link)

“great story” (Source: me 2010 link)

“brilliant” (Source: aphid 2010 link)

“A absolute must see. Everyone should see this film.” (Source: Matt 2005 link)

“Absolutely awesome. The slow food movement is growing as  the antidote to the junk food industry. It has chapters all over now.” (Source: PoterPrinciple 2009 link)

“Great Vid!Fantastic heroism humanizing the constant re-negotiation of the cost of civilization, corporatocracy and the Jesuit 4th Reich.Blessed are the trughseekers for you shall know the truth and it will set u free. Albert Pike, The Money Masters, Nutricide Codex Alimentarius, The Truth about Vaccines, The Flouride Deception, Myth Genetic, GMOs, The Future of Food, The Hemp Revolution, Agenda21, Confessions Economic, Overwhelming Public, Chemtrails, How to Get Things Done …” (Source: stupidtreehugger 2008 link)

“congrats guys:)” (Source: Borsi Csókás 2011 link)

“True Heroes!” (Source: Creativesolutions123 2011 link)

“Amazing people standing up to a multi-national monstrosity. A great example of how standing up for the truth and what you believe in against an evil foe with unlimited resources is possible as the public really decide.” (Source: splattyfish 2010 link)

“Thanks God for the internet! The future looks shiny for us. Very inspiring story.” (Source: Ana 2010 link)

“An alarming if ultimately inspiring David-and-Goliath parable for today” (Source: Harvey 2005 link)

“A stirring and sometimes funny film” (Source: McMurtrie 2005)

“You know most documentaries are depressing but this one is actually really inspiring. Check it out to seee the real McDonald’s. Grade: B+” (Source: Man P 2011 link)

“A fascinating look at perseverance and strength of will, McLibel is inspiring viewing whether you agree with the politics or not. Original Score: 4/4” (Source: Hickman 2005 link)

“There’s even a happy ending for Morris and Steel. Their story is a powerful reminder that the average citizen can sometimes throw an Egg McMuffin in the face of big business.” (Source: McMurtrie 2005)

“An inspiring story, and an inspiring documentary (I really wish I’d made it!). It’s no-budget, so has no gloss and no tricks, and the two campaigners are very ordinary, but that just makes the whole thing all the more astounding. I’ve been following this story almost from the beginning of the court case, and I’m delighted that the film is still being seen and talked about.” (Source: AO 2010 link)

“other than silly people out of touch, the video was inspiring and worth watching. I wish i saw this when it first came out. It should be required as part of public school education. Thanks for posting. Posting these health videos is a wonderful public service.” (Source: Mikey 2011 link)

“This film should be taught in every grammar school — or at least junior high. … The hidden microphone conversations with the capos is hilarious.” (Source: Editor 2009 link)

“A documentary that will appeal to people who ask questions about the world they live in. With government and public concern about obesity and certain food groups, and highlighted by Jamie Oliver’s School Dinners that forced the government to change its’ policy and funding, this paved the way for similar documentaries, and the effect of the judgement on McDonalds” (Source: Anon year unknown (d) link)

“Awesome and very inspiring! They should have gotten married though – it would have made a romantic ending!!!” (Source: Lisa 2010 link)

“McLibel paints a deeply satisfying portrait of what was at stake in Steel and Morris’s case and how much it cost them to wage England’s longest legal battle with nothing but a grassroots campaign for support.” (Source: Thrupkaew 2005 link)

“Read about the McLibel case last night. Epic respect to Steel and Morris, Maccy D’s regret ever threatening those two” (Source: Geake 2011 link)

“the documentary McLibel: Two Worlds Collide seizes on the one case that offers a glimmer of hope to concerned citizens and activists.” (Source: Martin 1999 link)

“Amazing people standing up to a multi-national monstrosity. A great example of how standing up for the truth and what you believe in against an evil foe with unlimited resources is possible as the public really decide.” (Source: splattyfish 2010 link)

“With so many doomsday, gloom and doom documentaries about how we’re all being controlled by this government and that corporation with no end in sight I really enjoyed watching this film and it’s positive message. “ (Source: The man, 2010, link)

“you’d be well advised to avoid [it] if you’re feeling a bit depressed”  (Source: Clensy 2011 link)

“A complete life changer. You will be a different person after you see this doc! (I mean that in a good way) Drop everything and buy this DVD!” (Source: BobbyJ 2005 link)

“i need a riffle in the collors of red yellow and white.” (Source: IHEROfull 2010 link)

“Well, it sounds trite but after watching this documentary last night I don’t see how I could bring myself to eat another McDonald’s burger …  I see the McLibel film as an inspiration – not just to take control and stop eating hamburgers – but to reaffirm the values I hold to be true and right. Helen Steel and Dave Morris stood up for what they believed in and eventually won through, despite being denied a jury or legal aid. I feel invigorated by rediscovering their great story.” (Source: Clarke 2005 link)

“” RT @harry_horton: Just watched @frannyarmstrong‘s #mclibel.Thought about starting a revolution but remembered I work for Tesco #ageofstupid” (Source: Armstrong 2010 link)

“I’m not grasping the whole #McRib thing… People need to YouTube #McLibel and see how bad #McDonald‘s is.” (Source: Manzolillo 2011 link)

“Can they get the judge to rule that slaughtering billions of animals is demoniac ? Common sense tells you its not Godly ,JUDGE FOR YOUR SELF .Then stop this blood bath business from happening and then we will be so much more pious and therefor more prosperous with less bad karma. The evidence is in the Bible ,Bhagavad Gita ,Bhagavatam ,and the Vedas. Until this is done and the Vedic spiritual laws are followed ,battles like the Mclibel are endless . So why be so attached to material life .Attach your self to spiritual life by learning to meditate on Krishna. Dave and helen are heros but somebody smash the law with the texts that the courts rely on for the truth.  Hare Krishna. ” (Source: Karmiccontrail 2011 link)

“fuck mcdonalds, bunch of corrupt motherfuckers, im a vegetarian and id rather die than be a part of that shit” (Source: pizaz101 2010 link)

“oh… and btw… I also think Mc sucks!” (Source: dantheman1507 2010 link)

“No, it’s actually worth watching. You don’t believe it, just eat mcdonalds for one month and see what happens.” (Source: munster777 2009 link)

“or if you value your health, just watch Supersize Me and see what it did to Morgan Spurlock.” (Source: hcvang 2009 link)

“Way before Super-Size Me’s time and way more legally involved, this gives a very interesting look into McDonald’s soulless black heart” (Source: Sarah P 2007 link)

“McDonalds NEEDS to reform what they sell . . it is pure rubbish and to say otherwise is absurd . . instead of spending money to defend stubborn PRIDE . . they should have hired on these two as CONSULTANTS to collaborate on how to CHANGE THEIR FOOD to be more healthful . . the facts should speak to BOTH parties . . everyone knows it is bad ! Why can’t Mc D’s not EVOLVE toward IMPROVEMENT ? What’s wrong with that ? NO shame there . .duh .. the adversarial corporate mentality. WASTEFUL and PETTY !” (Source: muggyspin 2008 link)

“i dont see how they kids can find that freaky clown fun and go to macdonalds because of him… he looks like a pervert!” (Source: UKFoodChannel 2009 link)

“What?! 0:48 How do they even dare to do that to those innocent animals, it’s really cruel. McCruelty sucks.”  (Source: ProudVeganSaraAnne 2009 link)

“Stay McHealthy. Don’t eat the food. Eat the McPackaging.” (Source: Eff 2010 link)

“I stopped eating fast food three years ago now I realise that I have made the right decision.I can’t stand how they exploit children’s innocent minds to earn more money and they also exploit our feeling of hunger.I thought human beings are clever but we can’t even see this fact.I appreciate Morris and Steel for not giving up easily” (Source: Prospice 2007 link)

“I’ve seen that ineffectual infotainment already. I was moved by it,.. moved to eat Mickey D’s out of spite.” (Source: VonHOG 2009 link)

“Well, good luck and good health to you. I’m never going near a McDonald’s again.” (Source: dharmaseed 2009 link)

“Damn straight! I’m really getting tired of hearing about people who smoked three packs of cigarettes a day blaming the tobacco companies because they got cancer and people who eat like pigs trying to sue companies that sell high fat food because they got fat. How stupid. I mean, I smoke but I’m certainly not going to blame anyone but myself when I get cancer. I don’t think anyone actually believes fast food is good for you. They know it isn’t. Nevertheless, if they think there’s a chance they could win a lawsuit and get some cash, they’ll try it. My guess is that if they actually won, they’d be right back in the DT line at McD’s the next day to buy as much food as they could stuff into their pudgy little faces.” (Source: daroost1973 year unknkown link)

“im hungry now” (Source: AdrienRdB 2008  link)

“…mmm time for a big mac, large fries, large coke, and could you supersize my heart attack.” (Source: Lykdysplt 2009 link)

“I Love McDonalds <3” (Source: solidsnake1211 2009 link)

“Oh god, another bunch of useless c**ts who have nothing better to do. I love McDonalds” (Source: solidsnake1211 2009 link)

“This is a great video, but the guy is a hypocrite: He’s mocking multinationals and–check this out!–at 2:22 in the video, he’s preparing breakfast with KELLOGG’S CORN FLAKES !!!” (Source: 666ftDEEP 2008 link)

“How is eating cornflakes hypocritical? Your argument makes no sense. Morris and Steele were fighting for the freedom to speak againt multi-national coorporations. They chose to critise McDonald’s because they felt they were morally culpable for deceiving customers, falsely advertising, destroying rainforests and causing heart disease. They’re not having a go at all food companies! Kellogg’s cornflakes obviously aren’t unhealthy and the company isn’t nearly as big as McDonald’s. (Source: ThisIsAnOutrage25 2009 link)

“McDonalds does not exploit children. McDonalds is not forcing anyone to eat their food.” (Source: VonHOG 2009 link)

“excuse me? they market their garbage directly at children for the sole reason that they want you to eat their garbage for the rest of your life – they brainwash kids from the age of 2 into brand loyalty for their colorful kiddy facade.” (Source: hcvang 2009  link)

“So beyond booooooooring.” (Source: Adnoydal 2007 link)

“Poorly-made, boring rant against McDonald’s: If you want to be beaten over the head with an anti-McDonald’s rant, see this film. If you want to learn about the McLibel trial, do yourself a favor and ignore the other reviewers and go read about it instead. It’s a fascinating trial. This is a dumb film that tangentially touches on that fascinating trial to a small extent between rants about how evil McDonald’s is.” (Source: youaresquishy 2007 link)

“I wonder what they are going to complain about next? drinks maybe? pubs? night clubs? school busses? road works? what else are they going to complain about? school teachers? nurses? whatever ever it is it will be something.” (Source: mrwhitewinedrinker 2007 link)

“So one sided it’s propaganda: While I find the movie engaging and the story a true David Vs. Goliath story is one that be told, but it is so one sided that it is frustrating. I understand how the film is against Multi-National corporations and their practices, but it’s not fair to have them not have a voice, to allow McDonalds to share their side of the story. Many of the interviews seem staged along with the news reports and the reenactments of the court room scenes are awkward and poorly done. I think it’s a landmark case and one that has all the makings of a great documentary, but it’s so biased and subjective, all of its power is muted.” (Source: louknees 2005 link)

“Lacking in direction, an orgy of activist idealism: This movie is painful to watch. The two activists come across as petulant children railing against practically every injustice in the world that they can think of.
The documentary fails to present a coherent argument. It’s all over the map[…] This film could have been better with more facts about the UK legal angle and much less anti-corporation propaganda.” (Source: jdavin-1 2010 link)

“It’s a “McDonalds is out to kill your children and McDonalds is guilty of animal genocide” movie.” (Source: VonHOG 2009 link)

“Their very ordinariness makes Steel and Morris perfect underdogs, though at the same time their lack of charisma (certainly in comparison to “Super Size Me’s” Morgan Spurlock, duly glimpsed here) underlines pic’s own merely-workmanlike craft. (Between completing “McLibel’s” first and second versions, director Armstrong showed her learning curve by making a more accomplished docu, “Drowned Out.”)There’s not much art or drama to the assemblage of materials, which isn’t helped much by segs in which actors portray trial participants, rotely directed by none other than Ken Loach. Yet those materials alone compel, despite the occasional dull patch.” (Source: Harvey 2005 link)

“…The subjects of the film also go through some unfortunate moments which display a frightening failure to understand how business and industry works: No, McDonald’s can’t ‘give half its profits to its employees,’ and yes, McDonald’s has to serve its shareholders first, not society at large. Anti-capitalist sentiment can work on a gut level, but it can be extremely misplaced, and neither Armstrong nor Morris and Steel are able to offer solutions to the mess they’ve almost blindly wandered into.” (Source: Null 2005 link)

“Balanced? First off, I love this movie. I think it has a great message and provides us inspiration to make change. The reason why I’m writing this review is in rebuttal towards an earlier comment who stated that he wished the movie was more balanced. With that, I can honestly say the guy didn’t watch the movie.
First off, McDonald’s has been in the media for 50+ years selling us junk. If you want to hear the other side of it, turn on your television to any channel and wait a few minutes. Or, go outside in any neighborhood in any state in any country and walk a block or two and you will run into a place where diabetics and future diabetics congregate under golden arches.” (Source: juancaralb 2007 link)

“I wish McLibel all the viewers it so amply deserves. But I also worry that viewers might feel like they’ve already seen “the McDonald’s documentary” after viewing the comparatively lightweight and self-indulgent Super Size Me. That would be a tremendous pity. Although McLibel might not be as slick going down, it’s a lot healthier and more fulfilling in the end.” (Source: Thrupkaew 2005 link)

“Riveting nonfiction account of a pair of young English folks who criticized the McDonald’s chain for encouraging bad eating habits, then found themselves on the wrong side of England’s libel laws, forced either to recant their position or defend themselves at tremendous trouble and expense. Riveting, suspenseful, and a perfect antidote to the too-tricky documentary “Super-Size Me.”” (Sterritt 2005 link )

“Excellent documentary, much better than Super Size Me.” (Source: PhilT 2005 link)

“I LOVED Supersize Me, but this is a great film to watch along with it. It’s amazing what went on, I never heard about this case. Not enough.” (Source: Max 2005 link)

This movie was fun compared to other documentaries. I think it did a very good job of humanizing its protagonists, who were a couple of grassroots organizers who took on a huge corporation, and won. (Source: JoeB131 2009 link)

“God bless those two and God damn McNazi’s” (Source: staple006 2010  link)

@staple006 God damn McCapitalists” (Source: hcvang 2011 link)

“The CORPORATION is humanity worst enemy. We the people need to rid OUR world of this evil entity. Now democracy = dictatorship by the corporation. All country’s even our justice system’s are corps’s that have deceived the world in to giving them the same rights as flesh and blood being. Just sickening! “Corporation” = where evil people can hide not to be held accountable” (Source: evilmoneysystem 2010 link)

“So basically, it’s the spreading of the gospel, the truth, fact. I mean these ideas arent coming from out of nowhere, people.” (Source: hcvang 2009 link)

“she creates a damning case against the corporation” (Source: Thrupkaew 2005 link)

“HA ! I LOVE it when a large conglomerate, with it’s stable of lawyers, gets a lesson on Freedom of Speech and Human Rights! Kudos for your scruples and holding your ground!” (Source: imaginetheresno 2009 link)

“I don’t subscribe to the environmentalists’ views, at least not fully, but this case was an astounding lapse of judgment for what can accurately be described as a corporate empire in that they thought that a seldom-seen leaflet warranted a ten-year legal war. There were many other, far less draining ways to deal with problems such as this, if it even was a problem to begin with.” (Source: oHelmslyo 2010 link)

“Too complicated for a jury to understand? McDonalds is a joke.” (Source: 101Frenchkisses7 2008 link)

“Franny Armstrong’s new documentary takes a huge bite out of the attempt by McDonald’s to create a shiny new image for itself.” (Source: Thrupkaew 2005 link)

“Despite a couple of near-things, the film has never screened on British television. While some see this as panic in the face of a powerful multi- national, Armstrong admits the BBC cited libel, copyright and concern about the secret recording of the McDonald’s executives. Channel 4’s lawyers simply believed it was libellous.” (Source: Maddox 1999 link)

“The film’s most controversial sequence – already much discussed in the media – is a recording of a meeting between the two environmentalists and a group of McDonald’s executives who offered to settle out of court if the pair would agree never to voice their criticisms in public again. Made in secret by Morris and Steel, this recording is, in essence, highly unethical. But the news that McDonald’s, on an earlier occasion, had hired private investigators to infiltrate the activist group to which the two belonged puts an entirely different complexion on it. To me, the act of covertly taping those who have already set spies on you seems like a justifiable move in a game already in play.” (Source: Hall 1999 link)

“Any1 know what became of the “shelly” slut @ 4.52. I notice her and the other spies identity was fully protected by the Crown, despite the legal fact that it was they, rather than Helen an Dave, that were involved in illegal activity. Feigning love and Having sex with men just for info? Yep, prostitution rackets and the US/UK intelligence services…Can’t think of the connection.. :” (Source: MoonAharshMistress 2009 link)

“Completely one-sided in their attacks, No I don’t love McDonald’s either. I think the people that refused to say sorry are two people that have WAY too much time on their hands.” (Source: drew23 2007 link)

“McLibel is patently partial in its championing of Dave and Helen. But considering that free speech is under so much threat and that the multinationals can readily buy all the prime-time media access they will ever need, this bias is cause for celebration.” (Source: Martin 1999 link)

“The “McLibel 2” are stubbornly self-effacing, which allows Armstrong time to supply viewers with gruesomely fascinating information about the business, employment, advertising, and manufacturing processes at McDonald’s. Armstrong makes excellent use of her experts, including a former Ronald McDonald clown who decided that he couldn’t live with himself any longer if he kept manipulating children. Other highlights include footage from inside a McDonald’s chicken processing plant. Fuzzy, adorable chicks roll down conveyer belts; unwanted ones are gassed — some 1,000 per week. The sight is horror-inducing, even for a callous, defiantly carnivorous junk-food whore like me.” (Source: Thrupkaew 2005 link)

“I found the presentation of the protagonists (Morris Steel) and antonagists (McDonalds) very similar to what it is like in a feature film. For example if the documentary showed London GreenPeace only in their campaign against McDonalds the audience may start to identify London GreenPeace as some sort of anti-McDonalds extremist group. …  In conclusion it was the fact that McLibel was not only informative but thanks to the positioning of the characters and organizations within the documentary McLibel is also entertaining. There is a strong sense of anger at these men who look over at the children who we see laughing and talking quietly to themselves.” (Source: Anon year unknown (e) link)

“But, as seen from the inside, there’s a pleasing they-shall-not-pass feel to Helen Steel and Dave Morris’s exhausting endeavour – which concludes with new material after their success in the European courts – as well as weird little revelations, like the infiltrator who turned up in a BMW.” (Source: French 2006 link)

“Fussy British actors play opposite Steel and Morris in court-scene reenactments — very McMasterpiece Theatre. But despite the bells and whistles, and unapologetic partisanship, McLibel remains a complex and fascinating film, with heroes all the more convincing for their unflashy devotion to their cause.” (Source: Thrupkaew 2005 link)


“It was a global success, seen by 18 million people.” (Source: Sharp 2009 link)

“A film seen by 53 million people in 15 countries” (Source: Jönson 2009 link)

 “McLibel eventually managed to amass 25 million viewers, with no distribution budget whatsoever and just me on the team.” (Source: Franny Armstrong, 16/099/2009 ‘Oh No, Not Another Film About Climate Change’ link)

“Let’s say, for the sake of argument, that the case had been aired on British television. It would have provoked a storm of publicity which McDonald’s could have almost certainly have weathered if it had been both brave and smart enough to debate the issues fully and openly.”(Source: Hall 1999)

“When no-one would broadcast it, the publicity led to what Armstrong calls “cult status” in Britain.” (Source: Maddox 1999 link)

“Did McDonald’s sue? Of course they didn’t […] Because it was never about going to trial to prove that they are a great company. It’s about intimidating people into silence. The McLibel Trial was the worst thing that ever happened to McDonald’s, publicity wise. They were hardly going to go all through that again with a film about the trial.” (Source: Hill year unknown link)

“I cannot over-emphasise how badly McDonald’s come across during this movie.” (Source: sherbetsaucers 2007 link)

“This David and Goliath story of the globalisation era is instructive, exciting and often hilarious… As someone says, this was the worst corporate PR disaster in history.” (Source: French 2006 link)

“The 10-year ‘McLibel’ campaign is a good example of how a PR disaster can overshadow a legal triumph. For McDonald’s, winning the libel case against campaigners Helen Steel and David Morris was a disaster for the company’s image as it came across as deceptive and unnecessarily litigious.” (Source: Dickerson 2010)

“Somehow these two plucky, broke (if occasionally annoyingly naïve) nobodies fight McDonalds to a stalemate in court, while costing McDonalds millions in legal fees, and causing them an absolute PR disaster.” (Source: runamokprods 2011 link)

“The big loser is McDonald’s, who spends millions on a year-long trial and is crucified in the court of public opinion” (Source: Null 2005 link)

“[…] long term results of Steel’s and Morris’ engagement were that in the year 2004 the law was changed and McDonald’s image suffered an enormous loss.” (Source: film_riot 2007 link)

When I started my first documentary, McLibel, I never for a moment thought it would have any effect on that immovable corporate mountain called McDonald’s. I just found the story of two people daring to stand up to Big Mac enormously inspiring — and felt that others would too. But only ten years later — thanks also to Fast Food NationJamie’s School Dinners and Super Size Me — there has been a sea-change in public awareness about healthy eating, McDonald’s UK profits have collapsed and advertising junk food to children is now banned.” (Source: Armstrong 2009 link)

“McDonald’s forced itself into revising its image and improving its own practices” (Source: Fernandez-Armesto 2010)

“Ever since the bad old days of Morgan Spurlock’s Super Size Me and the McLibel trial, McDonald’s, especially in the UK, has been on a sustained charm offensive.” (Source: Anon 2011)

“As a result, McDonalds pulled its advertising in the vicinity of schools. A small but satisfying improvement in the UK’s street scene.” (Source: Cousins 2011 link)

“This doc even makes you laugh as it totally changes your world view!” (Source: FrancescA 2006 link)

“McLibel made me want to boycott McDonald’s, turn vegetarian and even punch a clown or two on principle. But most of all, it restored my faith that the power to shape public discourse really rests with the people and not the PR agents.” (Source: Schneider 2005 link)

“What can I say? It’s amazing what two people can do with enough time, effort and conviction.” (Source: Erick H 2005 link)

“Perhaps if the impact of cinema is hard to quantify, it is not an indication of its failure to change the world, but of the occasionally insidious way in which it does so – not by changing the world, exactly, but by subtly changing the minds of the people in it.” (Source: Jones 2011 link)


Aaangie (2011) ‘McLibel’,  Top Documentary Films, Feb

Adnoydal (2007) ‘McLibel: Trailer’

AdrienRdB (2008) ‘McLibel: Trailer’

Ana (2010) ‘McLibel’,  Top Documentary Films,

Anon (year unkown (a)) ‘McLibel: Two Worlds Collide’, Bullfrog Films

Anon (year unknown (b)) ‘McLibel’, The Guardian

Anon (year unknown (c)) ‘McLibel’, Good Screenings

Anon (year unknown (d)) ‘McLibel [2 DVDs] [UK Import]’

Anon (year unknown (e)) ‘McLibel: Two Worlds Collide’

Anon (2004) The Advertiser (Australia) FEATURES, Jul 29, p.38

Anon (2005) ‘UK People: Watch ‘McLibel’ Tomorrow’, June 4

Anon (2006a) ‘Also Out’, The Times: The Knowlege (London) Feb 18, p.11)

Anon (2006b) ‘McLibel Review’,  Time Out, Issue 1852, Feb 15

Anon (2006c) ‘The Guide: IN CINEMAS from friday’, The Guardian (London) Feb 11, p. 17

Anon (2009) ‘McLibel Reviews’, Rotten Tomatoes, Oct 1

Anon (2010) ‘Documentary Film’, Western Gazette series, Feb 21, p.20

Anon (2011) ‘Olympic Big Mac Attack’ The Evening Standard (London)

AO (2010) ‘McLibel’,  Top Documentary Films

Aphid (2010) ‘McLibel’, FreeView Documentaries, May 29

Armstrong, F. (2008) in Goodey, J. (2008) ‘Film & Music: Brief encounters: For sale: a warm fuzzy
feeling’, The Guardian (London) Jun 27, p. 4

Armstrong, F. (2009) ‘Oh No, Not Another Film About Climate Change’, Huffington Post, Sept 16

Armstrong, F, (2010) @frannyarmstrong, Twitter, Jul 30,!/frannyarmstrong/status/19928784340

Bar (2010) ‘McLibel’,  Top Documentary Films, Nov

BobbyJ (2005) ‘McLibel’, Metacritic, Sept 28

Borsi Csókás (2011) ‘McLibel’,  Top Documentary Films, Mar

Boycott, R. (2009) ‘Meet London’s unsung Eco heroes’, Evening Standard (London)

Clarke, T. (2005) ‘McLibel – McHorror – victims of terrorism’, Jun 6,

Clensy, D. (2011) ‘Telling the stories I want to tell David Clensy meets film director Ken Loach as he visits Bristol to launch his powerful new Iraq film, Route Irish’, Evening Post (Bristol), Mar 12, p. 16

Cousins, M. (2011) ‘The Ten Films That Changed the World’, The Guardian, Sept 2

Creativesolutions123 (2011) ‘McLibel – Two People Who Wouldn’t Say Sorry’, Documentary Heaven, Sept

dantheman1507 (2010) ‘McLibel: Trailer’

daroost1973 (year unknown) ‘McLibel defendant head to head with McDonald’s’, Mumbu The Internet Forums, Sept 27

dharmaseed (2009) ‘McLibel: Trailer’

Dickerson, J. (2010) ‘the saturday essayLove it or hate it – they’ve used your brand’, The Grocer, Comment & Opinio, May 1, p.24

drew23 (2007) ‘Review and Ratings for McLibel’, Sep 9

Editor (2009) ‘McLibel (2005)’, The Political Film Blog, Dec 12

Eff (2010) ‘McLibel’,  Top Documentary Films

Eisenhuth, S. (1999) ‘Fears of a Clown’, The Bulletin, Oct 5, p.108

Erick H (2005) ‘McLibel Reviews’, Jul 12

evilmoneysystem (2010) ‘McLibel – 85 min. documentary’

Fernandez-Armesto, F. (2010) ‘Libel Law is an Ass’, The Times Higher Educational Supplement: (London) Opinion, No. 1930, Jan 14, p.29

film_riot (2007) ‘McLibel’ Nov 28

FrancescA, (2006) ‘McLibel’, Feb 7

French, P. (2006) ‘McLibel’, The Guardian (London), Feb 17

Geake, J (2011) @geake, Twitter, Oct 28!/geake/status/129895701730697216

Hall, S. (1999) ‘Tasty Story of a pair in a pickle’,  Sydney Morning Herald: New and Features, Sept 30, p. 12

Harvey, D (2005) ‘McLibel’, Variety Reviews, Jun 16

hcvang (2009) ‘McLibel: Trailer’

hcvang (2011) ‘McLibel – 85 min. documentary’

Hickman, J. W. (2005)  ‘McLibelReviews’, Rotten Tomatoes, June 5

Hill, D. G. (2006) BBC Radio 5, Feb 17, quoted in

IHEROfull (2010) ‘McLibel: Trailer’

imaginetheresno (2009) ‘McLibel – 85 min. documentary’

jdavin-1 (2010) ‘Review and Ratings for McLibel’, Jan 1

JoeB131 (2009) ‘Review and Ratings for McLibel’, Jan 10,

Jones, E. E. (2011) ‘Reel to real: can films change the world’ The Guardian: Film & Music, p. 9, Oct 7

Jönson, K. (2009) ‘Cinematheque: See the climate movie that China wouldn´t release (and other film news)’, Shanghaiist, Dec 7

juancaralb (2007) ‘Review and Ratings for McLibel’, Sept 05,

Karmiccontrail (2011) ‘McLibel’,  Top Documentary Films, Oct

Kermode, M. (year unknown) David G Hill Film Editing

Klein, N. (2000) Flamingo, London, p.xix

louknees (2005) ‘Review and Ratings for McLibel’, Dec 11

Lykdysplt (2009) ‘McLibel’,  Top Documentary Films,

Leyland, M. (2006) ‘McLibel (2006)’, BBC – Movies, Feb 12,

Lisa (2010) ‘McLibel’,  Top Documentary Films, Nov

Ludlow, M. (1999) ‘TITLE’ Canberra Times, Jan 13, p 3

Maddox, G. (2009) ‘How bunfight became a McFeast’, Sydney Morning Herald: Arts, p.15, Sept 22

Man P (2011) ‘McLibelReviews’, Rotten Tomatoes, June 17

Manzolillo (2011) @ecoChicCulture, Twitter, Oct 26!/ecoChicCulture/status/129235444331323392

Martin, A. (1999) ‘Fast food for thought’, The Age (Melbourne) Arts, p.5, Oct 14

McMurtrie, J. (2005) ‘Film Clips’ The San Francisco Chronicle: DAILY DATEBOOK, p. E7, June 10

me (2010) ‘McLibel’,  Top Documentary Films,

Max (2005) ‘McLibel’, Metacritic, Aug 27,

Matt (2005) ‘McLibel’, Metacritic, Jun 25

Mikey (2011) ‘McLibel’,  Top Documentary Films,  July

MoonAharshMistress (2009) ‘McLibel: Two Worlds Collide – 53 min documentary’

mrwhitewinedrinker (2007)

muggyspin (2008) ‘McLibel: Two Worlds Collide – 53 min documentary’

Null, C. (2005)’McLibel’,, June 6

oHelmslyo (2010) ‘McLibel: Trailer’

PhilT (2005) ‘McLibel’, Metacritic, June 5,

pizaz101 (2010) ‘McLibel – 85 min. documentary’

PoterPrinciple (2010) ‘McLibel – 85 min. documentary’

Prospice (2007) ‘McLibel: Trailer’

ProudVeganSaraAnne (2009) ‘McLibel: Trailer’

Revkin, A. (2009) ‘Are We Living In The Age of Stupid’, The New York Times (New York) The Opinion Pages, Sept 21

Richard… (2010) ‘The Inspiration’, EU Referendum, Oct 8

roystonv (2006) ‘Review and Ratings for McLibel’ May 30,

runamokprods (2011) ‘Review and Ratings for McLibel’ April 09,

Sarah P (2007) ‘McLibelReviews’, Rotten Tomatoes, Aug 27

Schneider, S. (2005) ‘Cheeseburger in Purgatory’, Orlando Weekly, Jul 7

Sharp, R. (2009) ‘Crowd with a silver lining: A new climate change film has found a novel way of raising cash’, Independent Extra, Mar 12

sherbetsaucers  (2007)  ‘A Proper, Low Budget Documentary’, IMDB, Mar 15

solidsnake1211 (2009)  ‘McLibel – 85 min. documentary’

solidsnake1211 (2009)  ‘McLibel: Trailer’

Spanier, G. (2009) ‘London’s New Influentials, Evening Standard (London)

splattyfish (2010)  ‘McLibel: Trailer’

staple006 (2010) ‘McLibel – 85 min. documentary’

Steel, H. & Morris, D. (1998) ‘Letter:why mclibel film wasn’t shown’, The Guardian Features (London) Jun 25, p.21

Sterritt, D (2005) ‘Movie Guide’, The Christian Science Monitor, June 10

stupidtreehugger (2008) ‘McLibel: Two Worlds Collide – 53 min documentary’

The man (2010) ‘McLibel’,  Top Documentary Films

ThisIsAnOutrage25 (2009) ‘McLibel: Two Worlds Collide – 53 min documentary’

Thrupkaew, N. (2005) ‘McSued’, The American Prospect, Oct 6

UKFoodChannel (2009) ‘McLibel: Trailer’

VonHOG (2009) ‘McLibel: Trailer’

Weinburg, S. (2005) ‘McLibel’, DVD Talk, Aug 27,

youaresquishy (2007)  ‘Review and Ratings for McLibel’ Aug 04

101Frenchkisses7 (2008) ‘McLibel: Two Worlds Collide – 53 min documentary’

666ftDEEP (2008) ‘McLibel: Two Worlds Collide – 53 min documentary’